Magic Squash

A hand-drawn charcoal sketch on textured brown paper. The illustration shows a friendly cartoon character dressed as an explorer, crouching and examining a trail of footprints with a large magnifying glass. The footprints lead to a happy group of characters gathered around a campfire, which is labeled 'Your Audience'.

How to Find Your Audience

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How to Find Your Audience

This post shows you how to use the "watering hole" method to spot where your audience gathers, listen to what they're really struggling with, and join the conversation without sounding s*ammy.

marketing for beginners

marketing strategy audience research

Sun, August 3, 2025 · 4 min read

A hand-drawn charcoal sketch on textured brown paper. A simple, calm cartoon-style person is sitting on a sturdy, three-legged wooden stool. The illustration represents stability, as each of the three legs is clearly labeled with a foundational element: 'Know', 'Like', and 'Trust'.

How to Build Trust with Content

If your content isn't getting sales, you're likely missing the right mix of Know, Like, Trust content. Here's what each one does — and how to use them together to drive sales.

marketing for beginners

content marketing client journey trust building

Sat, August 2, 2025 · 4 min read